Dare to Define

YSL Beauté arms its muses with a silver bullet dipped in rouge, adding an edge to the understated elegance of the Parisian chic

The modern woman of today is of cumulative dreams and ambition—one that dares to be and one that draws her own line in the sand, only to break it after if she so pleases. She is her own woman, one-of-a-kind and true to herself: a beau idéal of femininity.

For YSL Beauté’s global beauty director Tom Pecheux, the Rouge Pur Couture Slim Sheer Matte is just what the brave beauty needs. Distinguishing itself in a sleek, silver bullet unlike its predecessor—in opulent gold—this latest addition to the RPC family retains its signature rectangular packaging, which echoes the slender stiletto and can be easily slipped into any back-pocket or purse. And because of its angular design, the lipstick fits against the arch of your Cupid’s bow, making for precise applications, thus reducing the likelihood of making a mess, saving you time and your Q-tips.

Created with the intent to simply inspire unbridled joy, the French makeup artist cultivated a range of 12 new shades for women to play and experiment with; from an array of wearable nudes in hues of beige and pink for the subtle charmer, to the striking reds and bold berry colours for the vivacious provocateur; there’s ’s a little something for everyone, as well as every mood.

Due to its lightweight, buildable formula, the Slim

Sheer Matte can be layered and mixed, allowing for personal customisation, because why stick to one colour when you can make a new one instead? Whether it’s a ladies’ night out, a date by yourself—s.o. optional—or your Sunday best, you can swipe a darker r shade like No 107 Bare Burgundy on n top of a lighter pink like No 112 Raw w Rosewood to achieve that gradient lip.

“At the end of the day, the important thing is to discover the joy of wearing colour.” — Tom Pecheux