KIB renews strategic partnership with Al-Sidra Association

KUWAIT: In conjunction with Gulf Cancer Awareness Week, Kuwait International Bank (KIB) recently renewed its support and sponsorship of Al-Sidra Association for the Psychological Care of Cancer Patients, with an official partnership signing that took place at Kuwait Towers. This marks the third consecutive year that the Bank has served as a strategic partner and sponsor of the Association.

Considered a safe haven for those struggling with the disease, Al-Sidra provides comprehensive healthcare services for cancer patients, across all stages of the disease. Additionally, Al Sidra plays an active role in improving the psychological well-being of patients.

On this occasion, Manager of the Corporate Communications Unit at KIB, Nawaf Najia, said: “Our sponsorship of Al-Sidra’s activities falls under the scope of our comprehensive social responsibility strategy, which reflects KIB’s ongoing efforts to sponsor

health-related programs and initiatives, as well as support a number of different community-based organizations. Through these various activities, we hope to promote a more health-conscious society, in addition to playing an active role in developing the local healthcare sector.”

Furthermore, Najia lauded the remarkable efforts made by the team at Al-Sidra, headed by Sheikha Azza Jaber Al-Ali Al-Sabah. He noted that KIB is always keen on supporting Al-Sidra’s goals and helping it carry out its mission, as the Association continues to create a positive environment for cancer patients to help them better adapt to their conditions and better deal with any related side effects. Ultimately, Al-Sidra strives to enhance patients’ responses to treatment through a program of educational initiatives and therapy sessions, both individual and group, provided by its network of mental health professionals.

As a key part of its social responsibility philosophy, KIB has always strongly believed in the importance of health awareness as the driving force for the development and advancement of modern society. Accordingly, the Bank is keen on sponsoring health awareness campaigns, particularly those which target cancer patients, as these campaigns act as key factors in combating the disease, and play an integral role in early detection of disease.