ABK sponsors Porsche Club Kuwait festival
KUWAIT CITY, Feb 26: Al Ahli Bank of Kuwait (ABK) is proud to announce its sponsorship and official partnership of the 2024 Porsche Club Kuwait festival. This partnership is in line with the Bank’s commitment to social responsibility, focusing on supporting sports and entertainment activities that engage with diverse customer segments in Kuwaiti society, showcasing the Bank’s wide range of products and services.
The festival, held in Kuwait Motor Town, was attended by notable figures including Hans-Christian Freiherr von Reibnitz, the German Ambassador in Kuwait, officials from Porsche headquarters, Porsche Kuwait, members of the Porsche Club Kuwait, and representatives from other Arab countries. The festival celebrated the 70th anniversary of Porsche Kuwait’s partnership with Porsche International and featured a race, rare and special edition Porsche vehicle showcases, and various engaging activities for audiences of all ages.
At the festival, ABK hosted an interactive booth with exciting activities and competitions, offering valuable prizes to winners. ABK staff were on hand to provide information on the Bank’s products, services, and tailored campaigns, catering to the diverse needs of all customer segments.
Sager Albenali, Acting Chief
Communications Officer at ABK, emphasized the Bank’s commitment to sponsoring successful community initiatives in line with ABK’s evolving corporate social responsibility framework.
He said, “The Porsche Club Kuwait Festival enjoys significant popularity and active engagement among car enthusiasts. ABK’s participation in this event was an opportunity to showcase our special banking products, tailored to the diverse needs of all market segments.”
Albenali further emphasized that the values of Porsche Club Kuwait align with those of ABK, focusing on raising community awareness, safe driving practices, and providing comfort and safety measures while adapting to evolving customer needs.
He concluded, “ABK is committed to strengthening its presence across all customer segments in society by participating in successful events and partnering with influential organizations, such as Porsche Club Kuwait. Congratulations ton hosting such an engaging event.”