Ceragem seeks to widen global partnerships at CES
Ceragem, a health care equipment maker, is moving to widen its global partnerships by displaying its latest product lineup to global clients at the world’s largest tech fair next week, the company said Wednesday.
The company has generated a sensation in Korea and around the world as a manufacturer of premium massage beds and chairs. Ceragem is active in around 70 countries and tapped into the Korean market in 2018. It has been only three years since it became the market leader here in 2021.
The firm’s sales surpassed $460 million (600.9 billion won) in 2022, growing nine-fold from four years earlier on robust market responses to its main product, the V-series therapeutic thermal massager.
The company plans to attend this year’s CES tech trade show in Las Vegas and seek more partnerships with overseas clients. This is the first time that the company will join the annual IT exhibition.
Ceragem’s rise to become a renowned massage product manufacturer is because of the firm’s outstanding technological skills and fresh business models represented by its cafe-combined sales offices, according to the company.
But now the company is ready to expand its global footing further by signing more partnerships with clients aboard. CES is considered the best venue for tech companies to elevate their networking, as more than 170,000 participants gather at the event site annually seeking updates on the latest tech trends or partnerships with clients located around the world.
“We are going to raise our brand awareness abroad by widening retail channels and conducting localized marketing activities with more partners there,” an official from the firm said.
The company plans to promote its Master V9 massage bed and a set of other innovative products at its 100-square-meter exhibition booth during the upcoming CES. The products are related with not just users’ health, but also beauty and rest, according to Ceragem.