JTB stages first pop-up shop in NY
THE JAMAICA Tourist Board (JTB) launched its first interactive ‘Feel the Vibe’ pop-up shop in New York City at 393 Broadway in SoHo. Consul General of Jamaica Trudy Deans delivered the opening remarks at the media welcome event. The shop, a retail space created to build interest in Destination Jamaica, especially among pedestrian traffic, was opened from September 21-24 from 12 noon to 8 p.m., and transformed SoHo into an island oasis, complete with a sandy beach.
During her remarks, Deans spoke with great expectations of the exposure that Jamaica will gain from the ‘Feel the Vibe’ pop-up shop. The visuals and vibe of the shop were constantly causing passers-by to stop and experience true Jamaican hospitality.
Over four days, visitors to the pop up shop enjoyed exciting interactive Jamaican experiences as Grace Foods provided lunch-time cooking demonstrations; Golden Krust had patties on offer along with Grace Coconut Water and juices during the Jamaica Patty Hour each afternoon. In addition, each evening, visitors were treated to a fashion show by Jamaican designer D’Marsh Couture, while Irie Jam Radio DJs and LargeUp resident DJ, Dave Susser, filled the air with the sounds of Jamaican music.
So that visitors can experience more of Jamaica after the promotion had ended, there were giveaways, including gift certificates to Miss Lily’s, the celebrated Jamaican restaurant located in downtown Manhattan; tickets to Lee ‘Scratch’ Perry’s upcoming concert at Output; Jamaica-themed gift baskets, and the grand prize of a trip for two to the luxurious Half Moon Hotel in Montego Bay.
Retail travel and cruise company Liberty Travel was on hand and gave New Yorkers the advantage of benefiting from exclusive, specially priced packages to Jamaica during the pop-up shop promotion.
“We are always excited about promoting Destination Jamaica, because we truly believe in our amazing tourism product,” said Marcia McLaughlin, deputy director of tourism, marketing at the JTB. “The Feel the Vibe popup shop in New York City was a huge success as we were able to engage hundreds of customers at SoHo, one of New York’s top shopping destinations. All the features of the offerings over the four days resonated with the customers, from the food, to the music to the giveaway, as we whet their appetites on what is to come when they book Jamaica as their next vacation destination.”
For more information about Jamaica, or to plan your next vacation getaway, check out www.visitjamaica.com. Share on social using #FeeltheVibe Jamaica.
‘The Feel the Vibe’ pop-up shop in New York City was a huge success as we were able to engage hundreds of customers at SoHo, one of New York’s top shopping destinations.