How will we travel next year?

Using the latest propriety data, industry-leading insight, and expert analysis from across the organisation, Amadeus has identified five developments that aim to create more meaningful travel experiences for the planet, economy, and the traveller.

In 2024, travellers anticipate a seamless journey characterized by comfort, security, and personalized experiences, says Mani Ganeshan, Global Head of Engineering, Travel Distribution and Centre Head, Amadeus Labs. "Underpinning travel providers' ability to meet these expectations, an ever-growing sophisticated level of technology is required,” he added.

Generative Artificial Intelligence (AI) is poised to exert a growing influence in travel over the coming years. Whether it's the pursuit of watching our favourite music acts live or adopting innovative tools to follow in the footsteps of digital influencers, travel providers will have to shape their offerings to cater to these changing tastes. As technology continues to evolve, the travel ecosystem enters a fascinating and progressive phase, promising a swift and positive transformation of the future of travel.

Music tourism: After the social isolation of the pandemic, a boom in concerts and festivals has this year tapped into a desire for connection. The trend is expected to accelerate as we look toward 2024.

Agents of influence: Social media has become a powerful force during the inspiration phase of a trip, but a new shift is happening.

Instead of influencers solely being the source of vacation inspiration for their communities, they are now facilitators of direct bookings.

Electric skyways: As cities are more congested and air pollution is more prevalent, a potential solution to fossil-fuel-powered transportation will be the emergence of skyways that allow flying taxis, electric vertical take-off, and landing (eVTOL) aircraft and other kinds of electric aircraft to provide lower emission air travel options.

As technology continues to evolve, the travel ecosystem enters a fascinating and progressive phase, promising a swift and positive transformation

Intelligent concierge: Generative AI is adding tremendous value to the online travel planning experience for consumers, as search and advice become hyper personalized and more intuitive.

Business luxe-lite: With evermore travellers wanting to fly at the front of the plane, there is an opportunity to offer more affordable and accessible “unbundled” business class fares.