Regional outlook towards recovery
IATO’s regional chapter heads share why it’s important to bring forth issues to the attention of state governments and central government, so that they can look at gradual recovery while making sure that everybody moves forward together towards a new era
IATO convention is a great platform to meet industry colleagues and exchange views. It helps to learn from experiences of others and the new trends and changes happening in the industry to move forward. The issues are at all levels from local city centric to state government level. The need for better infrastructure and balanced growth, priority to tourism and formation of state level advisory committees who meet every two month and monitor progress. We are in regular touch with various dept like ASI/DOT/Airport Authority/State Tourism and draw their attention to the problems being faced by tour operators and tourists.
We are closely interacting with the government for the growth of tourism in the Eastern Region. Virtual meetings were conducted at regular intervals with the members of IATO Eastern Region and the suggestions were submitted to the government for promotion of tourism and growth of state’s economy. Odisha has taken up far-reaching initiatives to create ‘Inclusive Tourism’. Odisha has taken up initiatives in creating authentic and traditional experiences for tourists and this is supported by their push to create homestays. Odisha is also supporting its traditional industry like handicrafts and handlooms through tourism.
IATO convention is happening after two years. This will help the industry to understand the new trends post COVID-19. As for Marvel Tours, it’s a great opportunity to meet with all our partners as we have not met for the past two years. The sessions at the convention would help members understand what to expect and how to handle situations. Each of the members of IATO has been going through a tough phase in terms of finances and manpower management. With experts talking on best steps at the convention, one can really help in coming out of the situation in the best possible manner and be ready for the season.
I have always requested all my allied members to get themselves MOT approved and become IATO’s active members. We recently did a presentation with India Tourismon advantages for members. They have simplified the process and given more leverage to the travel agents and tour operators. I also encourage my members to work with the association’s own member network for rates so that the business remains within the family. Since international travellers start planning six months in advance, it is important to plan so that inbound tourism can open smoothly and safely. We also brought up the issue of promoting India through social media.