Travel industry reviving steadily
Most of the respondents contacted by the mobile platform preferred short stays instead of long, luxurious vacations much to the happiness of the travel companies that have struggled under the influence of the pandemic, as per Glance Travel Report 2021.
he travel industry is regaining some of its momentum, which came to a grinding halt during the COVID-19-induced lockdowns, is reviving steadily.
The Glance Travel Report 2021 which was conducted with an objective to see the face of the travel industry and consumer sentiment. As many as 1,400 respondents (mobile users) were contacted between the period — October 15 and October 20 2021.
According to the report, Indian travellers are preferring domestic vacations instead of international ones. Forty-six per cent of the respondents are planning a trip this month, while 49 per cent who are not travelling this year have postponed their travel plans. They may go on a vacation in the next year, they stated.
The respondents contacted by the Glance preferred short stays instead of long, luxurious vacations. This has come as a shot in the arm for the travel companies who have struggled under the wrath of the pandemic.
According to the statistics given by the report, 54 per cent of the respondents are planning a domestic tour in seven days, while 62 per cent of the mobile users wish to spend more than ` one lakh on a trip.
Around 69 per cent of respondents are looking to stay in fourstar and five-star hotels, while 34 per cent of them are looking to book a combination deal — flight and hotel stay. Of these respondents, 48 per cent wish to travel by flights, 27 per cent by train and 22 per cent by bus.
While this was so, as much as 19 per cent of the respondents are looking to travel by flights only, while 34 per cent wish to fly to and from their vacation. According to the Glance research, 27 per cent of the respondents are still undecided.
The report which has been diligently conducted by Glance, stated that 47 per cent of the respondents are planning vacations within the country, while 29 per cent prefer to go abroad. Twenty-four per cent of the respondents have still not decided whether or not to go on a vacation. Thirty-two per cent of the respondents are preferring to
stay home over conventional hotels. As much as 70 per cent of the respondents contacted by Glance are planning to go on a shopping spree during their vacations, while 29 per cent want to shop for clothes, 24 per cent for bags, 23 per cent for shoes, and 25 per cent for accessories. About 30 per cent have nothing on the agenda, the report stated.
The Glance report stated that the online shopping, which was most favoured during the pandemic, is slowly on the decline, with the industry steadily recovering. As much as 46 per cent of the respondents, according to Glance, are most likely to
shop both online and offline, 28 per cent of the respondents will stick to online channels, while 26 per cent will shop offline. As per experts in the business, it is as if the purchasing power of
While 27% of the respondents are may shop for good worth 10,000 to 25,000, 30% of them will shop above 30,000
the Indians has increased after the twin lockdowns!
Shopping budget of each family is unlikely to go beyond ` 10,000. While 27 per cent of the respondents are likely to shop for good worth ` 10,000 to ` 25,000, 30 per cent of the respondents will shop above ` 30,000.