The Sunday Guardian

Hollywood’s meltdown in summer will stay

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LOS ANGELES: US and Canada’s domestic box office revenue during Labour Day weekend in May, which generally accounts for 40% of ticket sales, has closed at $3.78 billion, plummeting by 16% of the cash flow in 2016 in the correspond­ing period, reports comScore. The actual numbers of tickets are expected to gross $425 million, which industry insiders assess to be worse than what was witnessed in the dull year of 1992, reports latimes.com This is also worse than the expected 10% decline before the summer began.While studio operatives blame the dismal collection on summerslum­p, critics feel bad movie making is to blame. The audience is increasing­ly giving a thumbs-down to sequels and reboots as multiple high-profile films flopped stateside, including The Mummy,Baywatch, The Dark Tower and King Arthur: Legend of the Sword. The critically acclaimed success stories of Wonder woman, Spider-Man: Homecoming, Girls Trip, Dunkirk and Baby Driver, on the other hand, prove there is no dearth of crowd for original ideas.Others point to the rising ticket prices and long-term challenges from streaming services like Netflix and movie-review influences from popular websites like Rotten Tomatoes. Some others say that cinema has taken a hit due to growing influence of top entertainm­ent shows like Game of Thrones on HBO. Even though movie-makers are trying to adapt to the long-term challenges by considerin­g options such as streaming the movies, the bad phase seems here to stay.

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