The Asian Age

What a sellout!

With Justin Bieber coming to India as part of his Purpose tour, Beliebers have come out in true form buying out passes regardless of the exorbitant price tag

- DYUTI BASU

Justin Bieber fans or Beliebers as they’re called, are an enthusiast­ic bunch. Now that the internatio­nal pop sensation is about to perform in India for the first time on May 10, we get to see just how much money Beliebers are ready to shell out to watch a live show by their pop idol.

While India has played host to many internatio­nal acts in the past, few have been able to command the kind of ticket pricing or crowd pulling that the pop sensation has — not even Beyonce, who came to India in 2007, or Slash, who was here in 2015. While last year’s Coldplay concert set a precedent for the Justin craze, the passes could also be earned by good Samaritans through acts of social relevance.

This time round, the prices of general tickets are selling at a reasonable if slightly steep `5,040. The upper limit, on the other hand, is a whopping `76,790. And while general passes are still available, most of the tickets in the upper brackets, including the `58,030 (VVIP 2 passes), the `25,000 (diamond passes) and the `15,400 (platinum passes) have sold out with 68 days still remaining for the show.

Indeed, according to the spokespers­on from Bookmyshow.com, which is the official ticketing partner of the Justin Bieber — The Purpose World Tour in India, the VVIP1 passes sold out within just a few hours of their opening the portal. “On the day the tickets were up, within four hours the VVIP1 passes (costing `76,790) and VVIP2 passes (costing `58,030) and the diamond passes (costing `25,200) were sold out. We haven’t reserved any slots in any of the categories and users may have experience­d some traffic due to high number of bookings,” said the spokespers­on.

Twenty-six-year-old Sara Awwad was one of the lucky few who was able to buy a diamond pass while it was still up for grabs. “I was online right from midnight. The VVIP1 pass sold out before I could decide whether to get it or not. So, I decided on the diamond pass, since it’s the closest to the stage and I’ll be able to see him up close,” she explains. Though she sheepishly admits that she is probably one of the older Beliebers, she adds that she has been a fan right since the beginning. “I have loved his music right since his song Baby became popular around 2010. He is my favourite musician of all time, and to actually be able to watch him perform live is incredible. I am super-excited for the concert and I think that it is well worth the money spent,” she gushes.

A younger fan of Justin’s, 13-yearold Rishabh Bhatta, managed not only to convince his parents to get him a Platinum ticket worth `15,800, but also coaxed them into getting passes themselves. Now the whole family will be going to watch the pop star perform. “My friend told me about the singer a couple of years ago and I have been a fan since then. I can’t think of anyone’s concert I would rather watch live. When I asked my parents to let me go, they got me a ticket and they also decided to come along. So we’re all going together,” says the young fan.

Mitwa Sharma, who has also been a fan of the young pop star since Baby hit the charts, has managed to buy gold tickets for both herself and her sister Piya, but thinks nothing about the strain that the passes which are `10,000 each may put on her budget. “It’s like brand investment. Just as you are ready to splurge on a Vero Moda dress because it has that reliabilit­y, you are ready to spend for something like this, because you know it will definitely be worth it,” she states, firmly.

He is my favourite musician of all time, and to actually be able to watch him perform live is incredible — SARA AWWAD, FAN

 ?? — AP ?? Justin Bieber at a concert
— AP Justin Bieber at a concert
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