Facebook to invest $ 1.6bn in 2013
New York: Social networking giant Facebook, whose user base is expanding primarily on the back of rising
penetration in emerging markets like India and Brazil,
will make capital investments worth $ 1.6 billion this year. In the first half of this year, the California- based
firm incurred a capital expenditure of $ 595 million on setting up data centres and storage infrastructure,
among others. Besides, Facebook shelled out $ 221 million on acquisitions and other assets such
as patents. “We anticipate making capital expenditures
in 2013 of approximately $ 1.6 billion,” Facebook said
in a filing to the US Securities and Exchange
Commission ( SEC). Industry watchers feel that the company will be looking to capitalise on its user numbers and its mobile
advertising base. Bolstered by rising number of users in high growth markets like India and Brazil, Facebook raked in 61 per
cent — $ 1.60 billion — of its total revenues from advertising in the second
quarter of this year. Internet major Google generated 92 per cent of its revenues from its advertisers in the six months ended June 30. Facebook’s invest
ment plans would get a boost as it posted strong second quarter
results.