The Asian Age

Facebook to invest $ 1.6bn in 2013

- — PTI

New York: Social networking giant Facebook, whose user base is expanding primarily on the back of rising

penetratio­n in emerging markets like India and Brazil,

will make capital investment­s worth $ 1.6 billion this year. In the first half of this year, the California- based

firm incurred a capital expenditur­e of $ 595 million on setting up data centres and storage infrastruc­ture,

among others. Besides, Facebook shelled out $ 221 million on acquisitio­ns and other assets such

as patents. “We anticipate making capital expenditur­es

in 2013 of approximat­ely $ 1.6 billion,” Facebook said

in a filing to the US Securities and Exchange

Commission ( SEC). Industry watchers feel that the company will be looking to capitalise on its user numbers and its mobile

advertisin­g base. Bolstered by rising number of users in high growth markets like India and Brazil, Facebook raked in 61 per

cent — $ 1.60 billion — of its total revenues from advertisin­g in the second

quarter of this year. Internet major Google generated 92 per cent of its revenues from its advertiser­s in the six months ended June 30. Facebook’s invest

ment plans would get a boost as it posted strong second quarter

results.

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