The Asian Age

IPL needs quality cricket

-

If the first week is any indication, Priyanka Chopra could be the most consistent performer of IPL 5. She was one of the lead acts in the opening ceremony of the league at Chennai, and once again when the Sahara Stadium, the home venue of Pune Warriors was inaugurate­d on Sunday. With six more weeks to go, it is anybody’s guess what the future holds.

I am being facetious, of course. And a sense of déja vu at the persistent intrusion of Bollywood in the IPL may be only mine. Of course glamour is integral to the league. Yet in the long haul, I insist, it is only the quality of cricket which can sustain the tournament; all else is embellishm­ent.

But as the economist John Maynard Keynes said, in the long run we are all dead. For the moment, the pastiche of cricket, cinema and big business seems to be heady stuff for fans.

It is a formula that’s worked wonderfull­y yet, and one can see this only getting enhanced further.

These are early days, of course. Figures of TV audiences and advertiser support are yet to come in. But on the evidence of the matches played yet, speculatio­n about spectator support this season could be illfounded even if the mania of the first couple of years is absent.

Last year, it might be recalled, attendance­s at stadia and television viewership had taken a dip raising worries about cricket fatigue, largely because of the World Cup which was played immediatel­y before. Since then, India’s fortunes have also declined sharply raising fears that the public would be disenchant­ed and uninterest­ed. But that does not appear to be the case.

 ??  ?? The crowds are back for IPL- V
The crowds are back for IPL- V

Newspapers in English

Newspapers from India