Flipkart buys parent’s India wholesale biz
BENGALURU: Flipkart said on Thursday it had acquired parent Walmart Inc’s local cashand- carry business, as t he e-commerce firm strengthens its wholesale offerings to compete better with Amazon.com Inc.
The deal will allow Flipkart to launch a digital marketplace called Flipkart Wholesale next month, the Bengaluru-headquartered firm said, without disclosing any financial details of the deal.
Walmart, which has been running Best Price wholesale cash-and-carry stores in India since 2009, bought a controlling stake in Flipkart in 2018 for $16 billion.
The brand has 28 wholesale stores, two fulfillment centers and more than 1.5 million members, largely comprising momand-pop stores, but Walmart has not b e e n a b l e t o make money from this business.
The Flipkart deal, which local daily Economic Times had said was in the offing in January, comes as e-commerce players including Amazon look to woo I ndia’ s mom- and- pop stores that are considered the backbone of the economy.
Flipkart also faces competition from local online grocery upstart Jiomart, backed by billionaire Mukesh Ambani-led Reliance Industries, whose digital arm has raised around $20 billion.
India does not allow foreign investors to control and market their own inventory on their e-commerce platforms, which is seen as giving Jiomart and other local players an edge in a key growth market for e-commerce.
Walmart India employees will join the Flipkart Group as part of the deal, Flipkart said in the statement.