BusinessLine (Chennai)

Office peacocking will only get exaggerate­d: Tim Larson

- Chitra Narayanan

Prior to the pandemic, most oˆces were designed to fit as many people into the floor space as possible, says Tim Larson, Chief Creative Oˆcer of the Unispace Group and the head of its Asia business. Now, with the hybrid model, they know they don’t need dedicated desks for every employee and it has allowed companies to shrink their oˆce footprint, he says.

At the same time, says the experience strategist, who is a specialist in workspace and retail space design, because the style of work has changed, a lot of businesses are looking at what highend hotels are doing and those designs are permeating into offices. “High-end hospitalit­y design is blending with oˆce space design,” says Larson, who has led projects for Microsoft, Nike, Boeing, TCS and HP India, among others.

As an example, he says, earlier there used to be very specific customer-facing luxurious spaces and more work-men like employee spaces.

“Those boundaries are blurring now,” he says, describing how a lot of companies in the past would have separate client or customer halls where the walls would talk about the company, showcasing

Tim Larson, Chief Creative O‹cer, Unispace Group, and the head of its Asia business

the value and heritage.

HP India’s oˆce in Gurgaon is a good example of the new blurring of boundaries, he says. It is combining a space that can be adapted for customer visits but opens up for employees too. “In the traditiona­l workplan, we have created a living studio that allows employees to enjoy spaces for collaborat­ion, but it is all intersecte­d with high-touch interactiv­e spaces for customers.”

All these changes are also happening he says, because employees are very particular about where they want to work. They want to work in places where their wellbeing is looked after, and where the values match. And as the war to recruit and retain talent mounts, ‘oˆce peacocking’ — a term that explains the lavish

Workplace moves from cubicles to cozy corners attention paid to make workspaces very attractive and inviting — will only get more exaggerate­d.

THE OFFICE OF TOMORROW

Larson says that oˆces are humanising to meet the divergent needs. Wellness is important for employees, so organisati­ons are ensuring good lighting and connection with fresh air. Inclusivit­y is important, so gender neutral restrooms are being added. The latest is paying attention to neurodiver­sity. Organisati­ons like Microsoft are paying attention to people with ADHD and other neuro-diverse issues. Signages are being put on floors. Some oˆces are adding prayer rooms.

“Colours and art are very important in putting forward the values of the company,” adds Larson, describing a project they did where they put up art work done using garbage by a group of women in central America.

The other change that is happening says Larson is that many organisati­ons are reconsider­ing the campus model as they want their oˆces to be located in a place that employees can easily access. Some of the newer oˆces are being built in coordinati­on with residentia­l options.

“One of the things we talk about a lot is that even though we are designers, we cannot manufactur­e culture. We cannot create a space that says here is what we think your culture is. Rather we let employees hack a space and let it represent the culture.”

Larson cites the example of the Spotify oˆce in New York that they have just done. “Within their business, they have music services, artist management services and a legal department. If you go to the legal floor, it looks very formal, but if you go to the artist management space, it has guitars and autographs, and is very di•erent. So the idea is to let employees create their culture so that when they come to work, it feels it represents them,” he says.

 ?? ?? BEYOND DESKS.
BEYOND DESKS.
 ?? ?? CREATING EXPERIENCE­S.
CREATING EXPERIENCE­S.

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