Humming Blues

While Blues make him hum and are the default choice on his playlists, Anand Mahindra is a fan of soft rock and Indian Rap too. And Sukhbir is one of his favourite singers

There is no reason for Blues, rooted in AfricanAmerican culture, to become popular in aamchi Mumbai. However, legendary Blues musicians such as Buddy Guy, Taj Mahal, Walter Trout and Robert Randolph have all come to the City of Dreams to play – all thanks to industrialist Anand Mahindra. The Chairman of Mahindra

Group is the force behind the popular Mahindra Blues Festival that just concluded its tenth edition in early February at the iconic Mehboob Studio in Bandra, Mumbai.

For all official purposes, the festival is about giving the Mahindra brand a unique connect with consumers. However, those who know

Mahindra well, also know that the Blues festival is not just a business endeavour for him.

While Blues make him hum and are the default choice on his playlists, Mahindra is a fan of soft rock and Indian Rap too. Sukhbir is one of his favourite singers. "I’m a fan of desi rap. I see it as a new voice of the next generation," he tweeted in October 2018.

The 64-year- old, whose undergraduate degree is in film- making, is a supporter of many art forms and festivals, including the Mahindra Kabira festival in Varanasi and the Sanatkada festival in Lucknow. He says that being a strong participant in cultural life is a way to drive positive change.