Business Standard

Routematic bets on AI to tap corporate commuters

- SURAJEET DAS GUPTA

Office-goers no longer have to face surge pricing when travelling even during peak hours in Bengaluru in return for a cost of between ~99-~225 for a guaranteed timely service.

Benguluru-based corporate commute start-up Routematai­c is set to transform corporate transport by focussing on individual commuter needs. It has launched B2B services which club together commuters through AI technology. The service aggregates commuters who work in different companies but have similar travel patterns on the same route and to the same business parks.

Christened COCO Rides, Routematic’s project has tied up with real estate company Brookfield which owns Ecoworld Park. This will facilitate Routematic’s service to Ecoworld Park’s 100 plus tenants (companies) who in turn can provide it to their employees. Routematic has also signed up with Embassy Tech Village where the largest client is Flipkart.

The firms can enable their employees on the COCO Rides app so that they can book seats in advance and pay on their own to go home or to the airport at predetermi­ned slots at a price ranging from ~99 to ~225 per seat or to the airport for ~999 including the toll. Sriram Kannan, founder & CEO, Routematic, said it was just the beginning as the service has only just been launched in two business parks. He plans to go to 10 campuses very soon, and do a fundraise for big expansion.

“The market size is huge. There are 16.7 million employees who work in IT/ITES parks around the country. 75 per cent of the transport requiremen­t is in the day time. We currently provide technology and transporta­tion services to 200 such companies in campuses for their mandated night shift requiremen­ts in nine cities where we do 80,000 trips a day,” said Kannan. What COCO Rides is offering, he adds, is an additional service to those who do not travel during the mandated time period.

“Our model is simple. We are looking at providing 100 per cent of the transport requiremen­t of a commuter, rather than spreading thin to many commuters which is the ride share taxi model,” he said.

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