Bird flu outbreak dents chicken sales, farmers hit

Broiler chicken prices in the country have fallen by almost a third in a week with consumption dropping after an outbreak of avian influenza was reported in six states, industry officials told Reuters.

The sudden drop in demand and prices is compounding the woes of millions of small poultry farmers in an industry that only recently started to recover from the coronavirus outbreak-led disruption that hit sales during 2020. “Demand has fallen nearly 30 per cent,” said Uddhav Ahire, chairman of Anand Agro Group, a poultry company based in the western city of Nashik.

Broiler chicken prices have fallen to ~60 a kg from around ~90 a week ago, he said, adding that farmers are incurring losses as the production cost is more than ~75.

The central and state governments have been trying to allay consumer fears, saying consumption of chicken and eggs is safe after cooking.

“The industry might see some temporary disruption, but we don’t see this to be a long term phenomenon and this might correct itself in a period of 15-20 days,” said Prasanna Pedgaonkar, general manager of poultry-focused Venky’s , which has seen its shares slide more than 10 per cent this week.

Egg prices have also fallen by more than 10 per cent in a week as small farmers try to sell their produce as quickly as possible, fearing a further drop in prices, said a poultry farmer.

India’s poultry industry suffered heavy losses last year because of unfounded social media speculation that chickens contributed to the spread of the coronavirus, while lockdowns to contain the virus squeezed demand.