Resort markets to Australian travellers
INTERCONTINENTAL Fiji Golf Resort & Spa has reportedly appointed CampaignLab to manage its media and influencer marketing activities throughout Australia, working in close conjunction with their internal marketing team.
Speaking on the agency’s appointment, CampaignLab director Andy Scales said: “We’re delighted to be working with the internationally renowned InterContinental Fiji Golf Resort & Spa and can’t wait to get started.
“Through creative integrated campaigns, strategic media relations and brand collaborations, our mission is to showcase the bespoke experiences, exclusive beach-front location, world-class amenities and unparalleled hospitality the resort has to offer.”
Since reopening its borders on December 1, 2021, Fiji has continued to skyrocket in demand to become one of Australia’s most sought after tourist destinations.
In November 2022 alone, more than 33,000 Australian tourists arrived on Fiji’s shores. CampaignLab will be tasked with ensuring the InterContinental Fiji Golf Resort & Spa is the accommodation of choice among those travellers seeking a new level in luxury.
Commenting on the new appointment, Area General Manager IHG South Pacific, Lachlan Walker said, “Following the agency’s appointment, we held a three day immersion session in Fiji with the team from CampaignLab and it was clear they shared our values and vision for the resort.
“This, combined with their extensive knowledge of Fiji and its culture, made them the obvious choice.
“Australia is one of our core markets and with demand for international travel continuing to grow, we’re excited with what the future holds.
“Whether it’s for a holiday, wedding, honeymoon or golfing excursion, our guests can expect an unrivalled five-star experience. We’re really excited to be working with CampaignLab to showcase these experiences and ultimately help more Aussies to experience our timeless sanctuary of soul-enriching luxury,” said Mr Walker.