The power of a signature scent
SCENTS have the power to invoke memories and draw people closer. A signature scent can be a remarkably romantic concept, a reliving of a special moment.
Of course, everyone wants to smell good but unless you can afford the finer things in life you’re unlikely to leave a sillage that stands out enough to leave a lasting memory.
This is where the Fragrance Gallery comes in. With pure, undiluted oil-based perfumes that last much longer and project much further than most branded scents, customers don’t have to spend hundreds to smell like a million.
Shop 302 at the Flea Market in Suva, the Fragrance Gallery has a wide range of products both for retail and wholesale. With fragrance oils and essential oils in floral, woody, musky, fruity, oriental and fresh notes sourced from manufacturers in the Middle East, a land of fragrant wonders, the Fragrance Gallery is able to provide the local market with what commercial brands simply can’t.
Beyond those that want to smell classy at a reasonable price, the store also receives orders to supply fragrant oils to local manufacturers of candles, detergents, soaps, body butters, balms, and other cosmetic products.
This requires the store to stock pure oils of popular fruity scents and a range of alternatives.
As opposed to just a single lemon scent, for example, the Fragrance Gallery stocks lemon squeezey, sea crest lemon, lemongrass, lemon 251, lemon 88, lemon 44, lemon delight, lemon fresh and lemon super, among others.
The Fragrance Gallery, as an idea, was birthed in 2020 and finally opened its doors in May of 2022. With a modest initial investment of about $15,000 to $20,000, the store has been able to grow quickly with plans to expand to new locations this year.
Able to supply in any quantity and source requested scents; it’s no mystery why the company has grown enough to make its mark among local cosmetics manufacturers and beyond. The store exports fragrance oils internationally, including to Tuvalu, Vanuatu, Kiribati, Solomon Islands and the United States of America.
Currently handling about 150 different scents and orders up to 30 kilograms, the company is now seeking a larger space for their storage and wholesale facility, as well as having finalised a new retail location in Namaka, Nadi which is expected to open by mid-2023. The company has also found it necessary to order a packing and labelling machine recently to cater to orders they receive for hundreds of bottles of attar; natural oils manufactured with ancient techniques originating in India and Persia.
According to a recent report the perfume market in the Asia Pacific is projected to grow by $US6.81 billion (about $F15 billion) during the 2021-2027 period and stores like the Fragrance Gallery that not only provide high quality long-lasting perfumes to the local market but also export throughout the larger South Pacific may be just what’s needed to allow Fiji to jump onto and make use of the projected growth.
The store can be contacted via their email address at fragrance.gallery08@gmail.com. Stocking everything from local coconutty and fruity floral scents similar to Pure Fiji and impressive replicas of popular branded perfumes, to Arabian and oriental fragrances, the store is sure to be able to provide for every nasal palate.