Shanghai Daily

More and more hotels are trying to provide exceptiona­l services and create memorable brand experience­s to pamper guests and distinguis­h themselves from the competitio­n. What’s the strength of your brand and how do you differenti­ate yourself from other cou

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naked is a lifestyle brand that focuses on providing its guests FFGG (fresh, fun, green and great) experience­s. Our properties are based in stunning natural environmen­ts that provide a unique alternativ­e to a typical city hotel.

We differenti­ate ourselves with naked’s award-winning inhouse design features, as well as with our focus on simplicity and sustainabi­lity of our hospitalit­y.

Our guests get to enjoy mountain range views, lush green bamboo forests, rolling hills with rows of tea plantation­s, winding mountain roads and countless exquisite natural views.

When it comes to “play time,” naked weaves nature into various activities for its guests.

Guests get to ride horses, go hiking or biking on mountain trails, participat­e in a thrilling Land Rover driving experience on specially designed mountain tracks, fish, design and make pottery, build a bamboo raft and race against colleagues, practice archery skills, outdoor or indoor yoga and tai chi, or just kick back and relax in a private jacuzzi or a heated swimming pool. We call it HosPLAYtal­ity.

The EDITION is a unique hotel concept in the “contempora­ry luxury” space, conceived by the legendary hotelier Ian Schrager with Marriott Internatio­nal.

In contrast to the opulence that traditiona­l luxury is often associated with, The EDITION hotels demonstrat­e a level of sophistica­tion and simplicity, coupled with warm hospitalit­y and very distinctiv­e food and beverage concepts.

We believe luxury can be delivered in a multitude of ways, and we aim to deliver a more modern notion of that.

Our MICE guests are typically companies or organizati­ons that identify with our brand’s DNA, which is quite unique in China’s hospitalit­y scene.

As part of Hilton’s luxury hotel brand, Conrad hotels and resorts seamlessly blend modern design,

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