Shake up market by changing the game
rom Alibaba to Zidisha, Ashmei to Zilok, Azuri and Zipcars, new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.
Pe t e r F i s k d e s c r i b e s “Gamechangers” as disruptive and innovative, startups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage.
They find their own space, and then shape it to their advantage. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways.
In his new book, Fisk provides readers with the tools to generate innovative ideas that will set them apart as a “gamechanger”. Built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in businesses, this book shows how gamechanging brands have revolutionized businesses.
From Galileo’s vision to Da Vinci’s mechanics, Ford’s cars to Bell’s phones, Apple’s devices to Dyson’s cleaners, they enrich society and making life better. Markets emerge out of new possibilities, seeing things differently and thinking different things. Brands capture big ideas, innovation turns them into businesses and future growth.
In the book Peter Fisk has sought out the brands and businesses, large and small, from every continent, which are changing the game, and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them.
The book is in two parts, topand-tailed by a scene-setting introduction and a practical, feature and tool-packed Lab.
Part 1, Play the Game, shows you how to generate the ideas and innovation that set game changers apart. Part 2 explores extraordinar y next generation brands, profiling over 100 businesses nominated by peers, across continents and sectors, which are changing the game. Ranging from detailed case studies, Peter Fisk defines how you can win by playing a different game.