Keeping cool with Vancouver sleepwear brand Seray
At first glance, Seray offers cute, monochrome sleepwear sets.
But, according to founder Lauren Sudeyko, the stylishly hued lounge separates represent much more than just a comfy bedtime look.
“Seray disrupts sleepwear norms by addressing women's pain points overlooked by traditional retailers,” the Vancouver-based entrepreneur explains.
We caught up with Sudeyko to learn more:
Q For those who aren't familiar, what is Seray?
A Seray redefines women's sleepwear with innovative Tencel Modal fabric, ensuring cool, comfortable nights during the transformative 8 p.m. to 8 a.m. time frame.
The sets offer advanced sleepwear designed for quality rest, prioritizing wellness and meeting all women's needs during their eight to eight.
Q What makes it unique?
A Research reveals a gap: purchased sleep sets are saved for occasions, leading to using old clothing or sleeping naked. Seray fills this need by providing high-quality sleepwear that aligns with wellness and anti-aging goals, redefining its role beyond mere clothing.
This disruption fills the need for quality sleepwear, emphasizing its crucial part in skin care and overall well-being.
Seray introduces advanced cooling sleepwear crafted from Tencel Modal, prioritizing comfort for quality sleep. Our flattering sleepwear styles stand out with its no-feel stitching, delicate ribbing and extra-wide, no dig waistband for the ultimate in comfort. Our sleepwear range also offers an inclusive size range from XXS to 2X.
Q Who is the target customer?
A The target for Seray is women 25 to 44 who are balancing busy lifestyles.
Q What is the price range for the products?
A The price range for products starts at $15 for socks and goes up to $169 for a full sleep set.
Q Where can people check them out?
A Seray is available online at Seray-shop.com, at all Hill's Dry Goods locations, Nettle's Tale and at various pop-ups throughout the city.