Montreal Gazette

INFLUENCES: Four of our style touchstone­s

The Montreal look is an organic, ineffable thing, but as the newly published Montréal Chic: A Locational History of Montreal Fashion points out, certain touchstone­s can be cited. Here are three — and one more, not in the book, and now, alas, plying his tr

- LEONARD COHEN

EXPO 67 HOSTESSES

Anyone old enough to remember visiting Expo will likely recall them: battalions of young women decked out in variations of a uniform whose sleek, stewardess-style lines had a futuristic edge that wouldn’t have looked out of place in the then-current Star Trek. “Expo was really the world’s first perception of Montreal, and it was our first presentati­on of ourselves to the world,” the book’s co-author, Sara Danièle Bélanger-Michaud, said in an interview.

“It was a mutual opening-up. Montreal was creating this spectacle of modernity, and those hostesses’ uniforms were a huge part of that. Their design had to give the impression of young, active, free-spirited, educated, forthcomin­g women. From today’s perspectiv­e, we might think ‘they were all young, models, really, chosen for their specific body types.’ Yes, there was objectific­ation, but still it was probably helpful to present a kind of freeing image of women in Quebec, to show that we were not all (stay-at-home) mothers but single women and working women, too.”

When he hit the music scene having already made a name as a poet and novelist, Cohen stood out from his contempora­ries in both age and appearance, cutting a refined Old-World figure amid the wild countercul­ture swirling around him. “He’s from a family of Westmount clothiers, so he knew that tradition, and right from the start he was a dandy,” said Bélanger-Michaud. “Even through the period when everyone else was a hippie, he never really changed — he was always well turned out, the icon of a certain classic look, and he still is. He presents a good picture of Montreal. If audiences dress for his concerts in their formal best, I think it’s a way of showing him respect.”

LES AMOURS IMAGINAIRE­S

For his 2010 feature (Heartbeats in its English version), Quebec’s most acclaimed young filmmaker, Xavier Dolan, chose to set his tale of young love in gentrifyin­g boho-friendly Mile End, dressing his protagonis­ts in a version of Mad Men’s Kennedyera bold tones, a look that overlaps in certain aspects with the neighbourh­ood’s still-thriving vintage-shopping, dumpsterdi­ving hipster aesthetic. Was this a case of art imitating life or vice versa? So of-the-moment was the film’s esthetic that it was hard to tell.

“Like a lot of people, I’ve kind of had it with the whole hipster thing,” said the 36-year-old Bélanger-Michaud. “The word as it’s used now has almost no connection to how it was originally defined by people like Jack Kerouac. But there is no denying that look’s importance and influence.”

P. K. SUBBAN

More than just a provider of oldschool on-ice flair on an otherwise dull team, more, too, than an inspiratio­n to local black communitie­s, in his off-ice dandy mode Subban is also decidedly fashion forward. All the more reason why many of us think shipping him out of town was a tone-deaf move on the part of Canadiens management. Bélanger-Michaud has a different take on the trade.

“What has just happened is indicative of one aspect of the Montreal spirit,” she said. “I’ve heard that Subban wasn’t always appreciate­d by his teammates, and if you get too arrogant here, if you take up too much space, you’re going to get rejected. It’s very Québécois — we like a rebel, but we’re allergic to arrogance and pretentiou­sness.”

 ?? GAZETTE FILES ?? The Expo 67 hostess uniforms had a futuristic edge. “Montreal was creating this spectacle of modernity, and those hostesses’ uniforms were a huge part of that,” says Sara Danièle Bélanger-Michaud.
GAZETTE FILES The Expo 67 hostess uniforms had a futuristic edge. “Montreal was creating this spectacle of modernity, and those hostesses’ uniforms were a huge part of that,” says Sara Danièle Bélanger-Michaud.
 ?? GAZETTE FILES ?? Leonard Cohen in 2008 at Place des Arts. Ever the dandy.
GAZETTE FILES Leonard Cohen in 2008 at Place des Arts. Ever the dandy.

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