Lethbridge Herald

Empowering Albertans to take control of their finances

- Nathan Neudorf Nathan Neudorf is the UCP MLA in the Lethbridge East riding. His column appears monthly.

It is no secret that the cost of living is hitting Albertans hard. I hear from constituen­ts every day who are struggling with inflation, unaffordab­le housing, food insecurity, and other consequenc­es that come with the high cost of living.

This is putting more pressure on social programs, not-for-profits, and food banks, who are trying to keep up with the increasing demand for their help.

Our government knows that affordabil­ity remains a top concern for Albertans. When the Premier appointed me as the Minister of Affordabil­ity and Utilities, she tasked me with several initiative­s that primarily involved making life more affordable for Albertans.

And as we are continuall­y being asked to stretch our dollars just a little bit more, I want to reiterate my commitment to making it happen.

Part of my work to ensure Albertans are confident in their finances is to empower them to make the best decisions with their hard-earned money.

This is why we have launched the Affordable Advice for Life webpage, which provides Albertans with tools to take control of their finances.

The webpage has tips and resources to assist Albertans from all walks of life – from low-income seniors, to students, to families – who have been impacted by inflation and the high cost of living.

Affordable Advice for Life provides free, evidence-based informatio­n on topics such as financial literacy, debt management, saving tips, and preparing for a life event.

It even has resources for students - from K to 12, all the way to post-secondary - ensuring that even from a young age Albertans can take control of their financial future.

Think of the kinds of financial skills you wish you had learned in school – how to bundle insurance, how to secure a mortgage – and you will likely find it on this page in a way that is easy to understand and more importantl­y, sustainabl­e to implement into your everyday life.

Alberta is full of resilient, hardworkin­g people who deserve to have the tools to make the best decisions with their money that will set up them and their family for the future.

The Affordable Advice for Life webpage is a place where Albertans can confidentl­y access informatio­n to aid them in making informed purchase decisions and support their personal financial goals.

This webpage is only part of the government’s ongoing efforts to address the affordabil­ity concerns of Albertans.

Our low-tax environmen­t, combined with our government’s ongoing red tape reduction and affordabil­ity measures have helped stabilize costs and kept prices comparativ­ely low.

I will continue to work across ministries to build on existing affordabil­ity measures to keep this province affordable now and for years to come.

Alberta continues to be a leader in affordabil­ity policy in Canada, empowering Albertans to take a vested interest in their financial empowermen­t.

To learn more on how you can better protect yourself against high costs of living, you can head to www.

alberta.ca/affordabil­ity.

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