Sharpening those online skills

Round two, social media lunch and learn for entrepreneurs

WELLINGTON - Entrepreneurs that want to learn how to use Facebook and Instagram to boost their sales are invited to attend the second in a series of lunchand-learns.

The session is organized by the Wellington Rural Action Centre and the Acadian and Francophone Chamber of Commerce of P.E.I. (CCAFLIPE).

"Last fall, the entrepreneurs and organizational leaders who participated in our first workshop of this series were very appreciative of the information provided and learned about many interesting facets of social media,” said Raymond J. Arsenault, event coordinator for CCAFLIPE.

"This second workshop should be just as beneficial, if not more so, for the participants."

The session will last approximately two hours and 30 minutes.

Facilitators for the workshop called 'Business Success with Social Media' will be Robyn Gallant of Eventurous Consulting in Charlottetown and Maureen Kerr of Kerr Consulting in Bellevue Cove.

Topics discussed include: an introduction to Facebook and Instagram and the benefits of using them for business, promoting your business on Facebook and Instagram, etiquette, tips, insights, examples, how to create content that will catch the attention of potential customers, social media marketing tools: those that cost and those that are free, how to be social and get engagement and exploring the different types of updates.

Also featured:

- How to stretch your minimal advertising budget

- Exploring Facebook/ Instagram ads to better target audiences

- How to create a business page and its main features

- How to add administrators to your business page

- Exploring the meaning of your page’s data and analytics.

The registration fee that includes meal coverage is $5 for Chamber members and $10 for non-members. The session will take place in the centre's meeting room Tuesday, Feb. 18, starting at noon.

Those interested in participating are asked to sign up by Friday, Feb. 14, by contacting Josée Ouellette at 902-8543439, ext. 228, or at josee@ rdeeipe.org.