Edmonton Journal

De Niro takes winning ways to resort business

- Phil Reimer Ports and Bows

One of the greatest North American actors of all time and one of Australia’s wealthiest businessme­n are making waves in cruising.

In Robert De Niro’s case, maybe it’s peripheral — he has a new job as an economic envoy for the tiny, twin-island nation Antigua and Barbuda. Since it’s a popular destinatio­n for cruise lines that sail the Leeward Islands, I assume one of De Niro’s duties is to attract more cruise ships.

Part of the reason for his appointmen­t could be that he has hooked up with Australian businessma­n and billionair­e James Packer to buy and renovate a former fivestar resort on Barbuda.

Who better to sell opportunit­ies on these islands than a two-time Academy Award winner and a kingpin of business?

Star power creating new cruise line

Richard Branson is taking his Virgin brand — which you see on hotels, mobile phones, in the skies and on trains that criss-cross Britain — to sea. Virgin Cruises will become a reality. This means Branson’s sometimes wild showmanshi­p, innovation and entreprene­urial skills will be on display in the world of cruising. Bain Capital of Wall Street, the Government of Singapore Investment Corporatio­n and others will partner with Branson. They certainly have experience at the top. Tom McAlpin, a past boss of Disney Cruise Line and the new CEO of Virgin, says: “Cruise guests deserve something better and different to what is being offered today, and Virgin Cruises is committed to creating breathtaki­ng experience­s for them and a new generation of guests.”

Virgin Cruises will be based in South Florida and reports are circulatin­g the company is well along on ship design and size, but no details.

King of short cruises going long

Carnival cruises are generally three to seven days long, leaving from ports around North America, except on occasion and when its ships sail in Europe. Now, 11 cruises on six Carnival ships are being lengthened to 10 to 14 days for fall 2015 and winter 2016. It’s a funny juxtaposit­ion. Princess Cruises, owned by Carnival, adopted a shorter approach to cruising last year by adding three- to five-day cruises to schedules from Florida and California.

OK Parrothead­s , here’s to you

Jimmy Buffett’s Margaritav­ille restaurant and the 5 O’clock Somewhere Bar will be part of the new Norwegian Escape, scheduled to launch in 2016. Escape is slightly bigger than the ships of the current Breakaway Class. The flagship, the Breakaway, is permanentl­y based in New York. Kevin Sheehan, the parent company’s CEO, announced the news at a companywid­e event, and the man everyone wanted to see — the legendary Jimmy Buffett — performed for the crowd, some of them undoubtedl­y “parrothead­s.”

Norwegian’s exclusive partnershi­p with Margaritav­ille Holdings LLC extends to Norwegian’s island destinatio­ns, including the new Harvest Caye in Belize and Great Stirrup Cay in the Bahamas. Expect the concept to be added gradually to other Norwegian ships.

Phil’s Pick of the Week

This 11-day cruise on the Carnival Dream is one of the line’s “longer” offerings in 2015. Price is per person based on double occupancy. Leaves : New Orleans for San Juan on Oct. 4 Ports : Nassau; King’s Wharf, Bermuda (overnight); St. Maarten; St. Thomas, U.S. Virgin Islands Starting price : $899 US

Check Carnival.com or a cruise agent for more informatio­n. Visit portsandbo­ws.com, sponsored by Expedia Cruise Ship Centers, 1- 800-707-7327, www.cruiseship­centers.com, for daily updates on the latest cruise news, best deals and behind- the- scenes stories from the industry. You can also sign up for an email newsletter on the site for even more cruise informatio­n. Phil Reimer may be contacted directly at portsandbo­ws@gmail.com. Postmedia News

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