Gulf Today

Dubai Mall most visited place on earth

- Jamil Khan, Senior Reporter

DUBAI: Dubai Mall welcomed a record 105 million visitors in 2023, a jump of over 19% on the previous year’s 88 million; sales were also exceptiona­lly strong in 2023.

New figures released by the mall today also show a staggering 20 million people visited the mall in the first two months of this year alone, with 2024 set to be another record year.

“These numbers reflect Dubai Mall’s impressive status and mirrors the forward-thinking leadership and strong economy of Dubai. Our mall embodies the city’s vibrant spirit and dedication to excellence, turning the leadership’s vision into a reality. Being an integral part of Dubai’s economic fabric, we play a crucial role in the city’s success and innovation,” said Emaar founder Mohamed Alabbar.

The new figures also show how the mall has become a global draw, atracting visitors from every corner of the world.

“This wide range of nationalit­ies not only underscore­d the mall’s worldwide charm but also reflected the cosmopolit­an culture of Dubai itself,” Alabbar added.

Global Retail and Leisure Icon: The mall’s events and promotions in 2023 and the beginning of 2024 were a key driver of its foot traffic, as well as essential festive occasions and internatio­nal celebratio­ns. Major events like the Dubai Shopping Festival, the Dubai Food Festival and the acclaimed 3 Day Super Sale further demonstrat­ed the mall’s ability to draw and engage massive crowds.

Themall’sdigitalfo­otprintexp­andedsigni­ficantly, with an Instagram following currently at 1.3 million.

Elevating Shopping to an Art Form: In 2023, Dubai Mall redefined luxury retail. The “Retail Relation” programme partnered with top-tier brands to create immersive shopping experience­s. Visitors marvelled at the magical festive displays by Cartier, Carolina Herrera, and Dior, while the Ramadan installati­on featured exclusive collection­s from brands like Fendi and Chloe. High-profile events like the exclusive Watches and Wonders, and the debut of Louis Vuiton’s Pharrell Williams collection, further cemented the mall’s status as a luxury shopping haven.

Inaugurate­d in 2008, Dubai Mall is the epicentre of modern retail and leisure in Dubai. It is the world’s second largest shopping mall, measuring an impressive 1.2 million square metres. It has more than 1,200 retail outlets, including two anchor department stores, Galeries Lafayete and Bloomingda­le’s, along with over 200 internatio­nal dining experience­s.

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The unique shopping destinatio­n attracts a tremendous amount of shoppers from the world over.
↑ The unique shopping destinatio­n attracts a tremendous amount of shoppers from the world over.

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