Benetton, Ferrari close Milan Fashion Week with bold moves
Milan Fashion Week closed on Sunday ater five days of mostly womenswear previews that celebrated diversity and renewal, with more designers of colour represented than ever and a host of new talent making their debuts at major fashion houses. The Italian fashion council was also puting the spotlight on sustainability with the return of the Green Carpet awards on Sunday night recognizing progress in practices that reduce waste in the industry and its carbon footprint.
Even while the fashion world was puting the spotlight on sustainability, this season’s calendar presented unsustainable trajectories between shows, forcing the fashion crowd to travel back and forth, multiple times in one day, in an already gridlocked city. Even biking proved a challenge with few bike lanes on the routes.
Some highlights from Sunday, the closing day of Milan Fashion Week. Beneton is embarking on yet another remake, this time under the creative direction of Andrea Incontri, a Milan designer with experience at a host of fashion houses, including Tod’s. An architect by training, Incontri wants to reshape the Beneton retail experience, and emptied the Corso Buenos Aires flagship store for his runway debut as creative director. Upstairs, his new collection — replete with colourful fruit-repeating motifs, prety melange knits and tweeds — hangs against a bare tiled wall, in well-curated, easy to survey constellations.
Underlining his desire to start with the consumer, Incontri staged the runway show on the ground floor, allowing passersby to catch a glimpse. The modern silhouete includes culotes — a hot trend in Milan for next spring and summer —and leather Obi belts that shape crisp coton dresses or corresponding coton shirt-short sets for men. The brand’s famed knitwear is prety in melange, which layers nicely. Knit biker shorts transform a
Milan Fashion Week closed on Sunday ater five days of mostly womenswear previews that celebrated diversity and renewal, with more designers of colour represented than ever
tweed skirt and jacket into active daywear. Fruit motifs create a cornucopia of mix-and-match looks: the reds, pinks and yellows of cherries, pears and apples all aligning cheerily with green, sky blue and yellow backgrounds.
Super sportscar maker Ferrari’s foray into luxury goods is finding traction with its luxury auto buyers, as hoped, but also Formula 1 fans whose garages house less flashy cars. Rocco Iannone, the creative director of Ferrari’s fashion line, said he saw the effect during the Monza Grand Prix event this month. Many Formula 1 fans were buying pricey made-to-measure Ferrari garments, and showing up the next day wearing them at the race track “with badges and all of the iconic elements.” “This mix is what I am interested in telling: They exist and we want to give them a wardrobe,’’ Ianonne said.
Iannone’s third collection focuses on what the creative director called Ferrari’s “primordial materials:” leather, denim, coton and silk. The new collection combines pieces Formula 1 fans would covet, including racing jumpsuits and pit jackets adorned with patches, as well as elegant statement pieces incorporating the Ferrari technological drive with more subtlety.
Jacquard cargo pants are made with recycled nylon, rendering a camouflage look.