Times of Eswatini

KingJRtheM­usic 1st hip-hop artist veri ied on Audiomack

- BY MMELI MKWANAZI Entertainment · Musicians · Hip Hop · Music · Rap Music · Celebrities · Manzini · Manzini

MBABANE – Local hip-hop artist KingJRtheM­usic has become the first hiphop artist to be verified on streaming platform Audiomack.

Audiomack is an on demand music streaming and audio discovery platform that allows artists and creators to upload limitless music and podcasts for listeners through its mobile apps and website.

On the platform, he currently has over 4 300 total plays on the streaming platform and his songs average over 1 000 listens each. One of the benefits of this is that the artist monetises his music as Audiomack pays royalties to master recording rights holders as well as to songwriter­s and their publishers.

What does this mean exactly? According to 1710media.com, once your Audiomack account is authentica­ted or verified, it allows you the artist or creator to unlock some special benefits like sending all of your fans a message once you release a project, gaining access to automated notificati­ons and submitting artists’ songs to be listed in ‘trending chart’ which ultimately boosts that particular artists’ reach.

Quite elated by this, the rapper shared that this meant he was headed in the right direction with his music and he was proud of himself as the hard work he has put over the years was starting to show.

Raised

Born Luyanda Duke Junior Mbingo, ‘KingJRtheM­usic’ is an Independen­t hip-hop artist, a new age multi-genre beat maker (Hip Hop, Trap, RnB, EDM and Kwaito to name a few genres and a Producer of Snazzy Beats) He was born and raised in the Manzini region and the rapper is proud of how he has managed to create a snazzy rare sound and taught himself everything about music production from a single tutorial by a close friend in high school. The selfmade producer and rapper said he started rapping back in 2010 after being trapped by the hip-hop culture since kindergart­en.

At the time he reminisces on how he used to hang around his parents and elders at home and listen to different sounds of hip hop and other cultural genres being played by them, in primary (Matsapha Govt) where he recalls beat-boxing and rapping a bit inspired by his then schoolmate­s and musical movies too.

His latest offering to date ‘Sanitiser freestyle’ is most definitely following the trend doing massive traction for a freestyle and the visuals are currently under constructi­on for it soon to be released, marking KingJR’s first Official Musical Video.

 ?? (Courtesy pic) ?? KingJRTheM­usic.
(Courtesy pic) KingJRTheM­usic.

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