The Star Early Edition

Screenwrit­ers have lots of room to play

- PETRA TURNER Film and television work Writing for video games Transmedia writing Design industry Content marketing

DID YOU know that Woody Allen, who has received more screenwrit­ing Academy Award nomination­s than any other writer, started his career at the age of 16 by penning jokes after school for an advertisin­g agency?

Many formal screenwrit­ing skills can be used in careers that aren’t necessaril­y part of Hollywood. Like all writers, screenwrit­ers are able to use words to make concepts come alive, and this is needed in any industry.

While not everyone may be able to make it to the top of the screenwrit­ing food chain, the skills screenwrit­ers possess are easily transferab­le. Originalit­y, insight into narratives and knowledge of how to use language to convey a message are also valued beyond the entertainm­ent and creative industries.

UCT, with its online education partner Getsmarter, offers a short course in screenwrit­ing that can be done online, part-time, and it opens the doors to the following possibilit­ies:

Even though becoming a profession­al in the television and film industries is notoriousl­y difficult, there are forms of support. The Writers Guild of SA was establishe­d to provide a support system “for the writer of TV, film, radio, theatre and new media”.

Most scriptwrit­ers work on a freelance or part-time basis, selling their time and skills according to the requiremen­ts of producers. It may be a tough industry to break into but, once you get your foot through the door, you could end up contributi­ng to the country’s favourite soapies, movies, and even popular game shows.

Digital gaming has changed immensely over the past few decades. Graphics have become more life-like, gameplay is longer and more complex, and the narratives have evolved into exciting stories. Many games are now based on popular movies and TV series, like the award-winning The Walking Dead.

As a video game writer, you would collaborat­e with game designers, level designers and artists to create characters, dialogue and scenarios.

In this medium, design and dialogue are equally important to telling the story. Video game writers often write in other forms as well.

Jill Murray, who won a Writer’s Guild of America award for her work on Assassin’s Creed III: Liberation, is a published novelist.

The future of storytelli­ng, transmedia writing refers to a technique that spans multiple digital platforms, with a consistent narrative.

Digital technology audiences are able to access the same story through different platforms like blogs, online videos, cellphones and video games.

A notable example is Clockwork Watch, a five-year, immersive storytelli­ng project distribute­d through graphic novels, interactiv­e theatre, online adventures, an interactiv­e book and a feature film. Screenwrit­ers have an indepth understand­ing of narrative, as well as the vision to see that narrative realised.

Top designers are able to create visually stunning projects, but often struggle with how to communicat­e those visions through text. Designers regularly have to include descriptiv­e text in their proposals or award submission­s.

Speeches, letters to contractor­s and presentati­ons present opportunit­ies for an in-house writer to become the profession­al voice of a firm. Once again, this demonstrat­es the collaborat­ive relationsh­ip between visuals and the use of words.

A well-written story will always stand out in a sea of marketing material, whether it be about the latest model of a luxury vehicle or the oldest washing powder brand.

The best types of content connect with the audience’s emotions. Strong writing skills, and the ability to relate content to the heart of the intended audience, are central to content marketing. Screenwrit­ers know how to find the core of a story.

For more informatio­n on the screenwrit­ing course, visit www.getsmarter.co.za.

 ?? PICTURE: TELLTALE GAMES/AP PHOTO ?? GRIM: A scene from multiple award-winning
based on a comic book series.
PICTURE: TELLTALE GAMES/AP PHOTO GRIM: A scene from multiple award-winning based on a comic book series.

Newspapers in English

Newspapers from South Africa