Selling Travel

ALBERTA

Quieter and great for deals, Alberta in the low season offers affordable options for clients looking to avoid the crowds, says Laura Gelder

- Travel · Alberta · British Airways · Calgary · Columbia · North America · United States of America · Turkey · Kananaskis · WestJet Airlines · Rocky Mountaineer · Banff National Park · Banff · Lake Louise, AK · Lake · Jasper · Edmonton, KY · Skyline · Moraine · Moraine Valley Community College

While many choose to go to Alberta at the height of summer or winter, spring and autumn are great-value alternativ­es with plenty to see and do.

One of the benefits of flying in the shoulder season is more choice and availabili­ty – British Airways will recommence flights to Calgary from March 29 and WestJet starts flying daily from April 29. Rocky Mountainee­r will also be resuming its luxury train service from late April.

Because demand is lower you’ll find more affordable deals for your clients and savings on airfares and accommodat­ion will allow you to upgrade their experience, whether that’s upgrading their room category or adding a once-in-a-lifetime experience such as a helicopter trip over the Rockies.

From late April to mid-June (excluding the local bank holiday weekend in May), and late September through to the end of November, the parks quieten down considerab­ly and seasonal attraction­s start to reopen, such as the must-see Columbia Icefield Glacier Adventure

(opens April 19, 2019).

Late ski deals

Alberta’s resorts enjoy some of the longest ski seasons in North America, with Banff National Park-area resorts like Lake Louise and Sunshine Village boasting powder well into May. Sunshine Village has the longest non-glacial ski season in North America – an impressive seven months of skiing and snowboardi­ng.

While European visitors may find the Rockies a tad colder than Europe's slopes, the later they go the warmer the conditions. Spring skiers will enjoy an average of seven hours of sunshine a day in April, with average daytime temperatur­es in Banff, for example, 8°C in April and 14°C in May.

Now is the perfect time for clients to start taking advantage of early bird ski deals for next season.

Wild encounters

Rising temperatur­es can also mean a better chance of seeing wildlife in the beautiful National Park surroundin­gs. Spring brings with it sightings of grazing young in the lower valley elevations with calving season in May for elk, deer and bighorn sheep.

Mid-September into October brings large concentrat­ion of elk during the rutting season. Clients may even be treated to a bear sighting as the bears emerge from their hibernatio­n in April.

Golden days

In autumn there's Larch Season to consider. This is a magical but brief period, usually from the middle of September through to the beginning of October, when the needles of the Larch trees turn a dramatic golden copper hue before dropping.

Top places to see this fall phenomenon include Kananaskis country, in particular Chester Lake; Jasper National Park, the Skyline Trail or the Jasper Sky Tram are great viewing points; and Banff National Park, most notably Larch Valley.

Starting by Moraine Lake, the Larch Valley and Sentinel Pass trail takes hikers through sweeping larch meadows and past rocky spires for a sky- high view of the colours.

Local festivitie­s

Top shoulder-season events include the Jasper Dark Skies Festival (October 18-27, 2019), with little light pollution making for some of the brightest starry skies, and Book Festival (October 26 to November 3, 2019) with its stories of ground-breaking expedition­s told by global explorers.

Edmonton's Internatio­nal Beerfest, which takes place March 22-23, 2019, will offer over 300 beers to taste, while Calgary's Internatio­nal Film Festival sees the city taken over by movie moguls (September 18-22, 2019).

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