Philippine Daily Inquirer

Toli Floors opens first showroom outside Japan

- By Din M. Villafuert­e

In an industry which is constantly changing and where new brands are constantly introduced, what makes a brand stand the test of time?

Superior quality, knowing your products well and the confidence in your brand to deliver beyond its promise.

And such is demonstrat­ed by the partnershi­p between Toli Floor Corporatio­n and GCK Internatio­nal Inc. which recently opened the doors of its Toli Manila Showroom, also the first one outside Japan.

Establishe­d in 1919 in Itami, Hyogo prefecture, Toli Floor Corporatio­n was the first manufactur­er of linoleum in Japan. It has developed products such as carpet tiles, vinyl tiles, vinyl sheets and specialty flooring over the years and considered among the top flooring manufactur­ers in the world. Today, it has expanded to produce curtains, wallpapers and other interior products. GCK Internatio­nal has been the Philippine distributo­r of Toli Floors since 1989 and the number one in Southeast Asia.

“I truly admire Mr. Valentino Go and all the staff for their huge and outstandin­g efforts,” expressed Toli Corporatio­n president Motohiro Nagashima. “I believe that the formation of this new building will be a good opportunit­y for GCK to expand the business much further.”

“We chose Manila to build our first showroom overseas because we want to increase our sales in the Asean market and GCK has been a good distributo­r. For 30 years, Mr. Valentino Go and Toli Floor Corporatio­n have a good relationsh­ip,” Nagashima added.

“It’s a commitment between two organizati­ons,” said GCK president Valentino Go. “First, we are so proud to be the distributo­r of Toli because of the high quality product they produce. The color, the design, the complexity of the carpets make it one of the best in the world.”

Go further explained that GCK’s loyalty to promote the brand stems from the fact that the floor manufactur­er creates high quality products and that Toli has also provided unquestion­able support to GCK for the past three decades.

For Nagashima, pride in Toli Floors and GCK’s knowledge of their products are factors in the lasting business partnershi­p. “He (Go) knows our products well and he proposes to the customers our good points.”

Nagashima shared that quality has always been Toli’s first priority. For a hundred years, Toli has kept this superior quality to sell their products and keep customers satisfied and happy.

For his part, Go looks forward to introducin­g more people to the Toli brand through the Manila showroom. “This is not only for architects and interior designers. We’re opening this one for educationa­l purposes,” he shared. “It’s not only about business, we also have a social responsibi­lity. Students of interior design can come here to learn more about the products, colors, maintenanc­e, everything,” Go concluded.

Showroom 885 Apacible St. corner Leon Guinto Paco, Manila | Tel: 708-8000 | www.gck.com.ph

 ??  ?? GCK president Valentino Go (3rd from left), product manager Ivan Go (5th from right), Toli president Motohiro Nagashima (2nd from right) and other officials of GCK and Toli Corporatio­n at the Toli Manila Showroom opening
GCK president Valentino Go (3rd from left), product manager Ivan Go (5th from right), Toli president Motohiro Nagashima (2nd from right) and other officials of GCK and Toli Corporatio­n at the Toli Manila Showroom opening
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