MENA Attractions & Destinations Forum 2022 to drive tourism growth
To support countries in the MENA region rethinking their strategies and implementing new plans for reopening existing destinations and attractions in a safe and sustainable manner post the pandemic slowdown, MENA Attractions & Destinations Forum 2022 will be held on September 28 and 29 in Dubai, to explore upcoming cultural and leisure projects and ways to drive growth for the tourism sector.
The interactive forum will host over 300 international and regional stakeholders from key sectors, including governments, tourism agencies and consultancies, hotel chains, park owners and operators, museums, culture and heritage site authorities, technology and solution providers, and investment institutions, said a press statement.
With several global heritage and religious sites, modern attractions, and leisure destinations, over 50mn tourists visit the region every year. The MENA region has received a growing inflow of tourists driving growth in attractions and destinations. However, some key challenges still hinder the region from capitalizing on the industry’s full potential, especially with the changing demographics, infrastructure, weather conditions, and technology developments.
The forum will also focus on developing and rebranding destinations that cater to a diverse population, current innovative family entertainment and edutainment that meets visitor requirement, converting heritage sites into new attractions to cater to different population segments and capitalising on live entertainment to increase visitors.
“Addressing the needs of visitors, the industry as well as marketing are especially significant for destinations to attract fresh investments, develop valueadded jobs, recruit new talent, and boost innovation,” said Osama Khlawee, AVP Tourism Sites and Destination Development Leader.