The Scottish Mail on Sunday - You

IN THIS ISSUE

- Sue Peart

DO YOU EVER GET THE FEELING that the world is awash with clothes, but there’s nothing you actually want to buy? That the shops are striving to be all things to all women, yet somehow failing to understand your own individual needs? Step forward a savvy group of entreprene­urs who each felt, in their own way, that there was nothing quite right for them out there – and set about addressing the gap in the market. High-flyer and frequent traveller Kim Winser (Winser London) needed a wardrobe of good-quality, lightweigh­t fabrics that would pack easily. Clare Hornby (right) of Me+Em has always been obsessed with fit. Her understand­ing of body shape has led to a range of styles that have become instant hits, flattering all figures. For former investment banker Libby Hart (Libby London), it’s all about the neat, feminine dress that offers you boardroom confidence while being fashionabl­e and affordable. For Baukjen de Swaan Arons (Baukjen), the key word is simplicity: a tightly edited range of unfussy pieces that can be layered effortless­ly. Turn to page 34 to meet the women who are really thinking about what works for you.

THIS IS MY FINAL EDITOR’S LETTER after many amazing years editing YOU magazine. One of my greatest pleasures during this time has been meeting you – our readers – either at our hugely popular annual YOU Book Day or at one of the many reader events we now hold every year. Thank you for coming to these events, and for reading and enjoying YOU magazine for so long. I hope you will continue to do so, and send you my very best wishes for the future – and, of course, my heartfelt thanks.

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