POSTMEDIA NETWORK AND INDOCHINO STRIKE A DEAL

Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier in exchange for an undisclosed portion of its revenue in the Canadian market. Postmedia’s print and digital brands include national and regional newspapers such as the National Post, the Vancouver Sun, the Ottawa Citizen and the Calgary Herald. As part of its agreement with Vancouver-based Indochino, Postmedia will also have the opportunity to buy discounted shares of Indochino if the company goes public. “This is a great opportunity for two companies to leverage each other’s strengths in order to grow their businesses,” said Andrew MacLeod, Postmedia’s president and chief operating officer. It isn’t the first time Postmedia has exchanged advertising with a company for a cut of its future revenue. In 2016, Mogo Finance Technology Inc. signed a three-year deal for at least $50 million of promotional commitments from Postmedia in exchange for a percentage of revenue and rights to buy stock in the digital financial company.